Primark

Primark Cares is our vision of how we want to make more sustainable fashion affordable for everyone.

Our team of experts and our partners talk all things ethics and sustainability and how we’re working together to give our clothes a longer life, reduce our impact on our planet and improve the livelihoods of people who make our products.

We want people to feel good about what they are wearing

Product

We want people to feel good about what they are wearing, what it is made from and how it was made, as well as look good. Our hope is that by sharing what our clothes are made from, we can help everyone make more positive choices about how they want to dress and the impact that has on the planet.

Our world is beautiful, and we want to keep it that way.

Planet

Our world is beautiful, and we want to keep it that way. That’s why we are working hard to reduce our impact on the planet. Discover what we’re doing to lower our carbon footprint and help look after nature.

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Did you know?

We were one of the first on the High Street to launch a paper carrier bag made from 100% recycled materials that’s also 100% recyclable.

Primark's New Journey

1969

Our first ever store opens in Dublin, Ireland, locally known as Penneys

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